My newest aloha shirt is this vintage beauty bought with Christmas cash from my parents. Primo Beer was a brand from Honolulu formed at the dawn of the 20th Century, and claimed to be Hawaii’s original beer. It was purchased by Schlitz in 1963 and Stroh’s in 1982, who discontinued brewing it in 1997. Pabst acquired the name in 1999 and brought Primo back in 2007, with limited distribution. This historic brand has a cult following among the Tiki ohana, and though I’ve never tried it, I can now represent Primo with this sweet shirt. Aloha!

